JTT Brand Equity Management

JTT Brand Equity Management (JTT BEM) is a new approach to brand and company management.

JTT BEM focuses company strategy and management on Brands and their Equity thus positioning the customer at the top of the chain.

This management approach is crucial in today’s highly competitive digital and globalized market in which focus on customer is more relevant than on competitors.

JTT PARTNERS offers a unique consulting service helping organizations to apply JTT BEM method.

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